Founder story

Built from a problem
I live every day.

I started The Low Carb Co because I want a snack that works with my health goals, not against them. Something crunchy, useful, and easy to reach for when blood sugar, energy, and real life all matter at once.

Try one of each Explore ingredients
Jack, founder of The Low Carb Co, sharing Super Seed Cracker Snacks
Light. Airy. Crunchy. Seed-forward crackers built for real snack satisfaction, with protein, fibre, and zero added sugar.
20g protein per bag
18g fibre per bag
0g added sugar
45 nutrients from vitamins, minerals, amino acids, and more

The origin

A health constraint became a product brief.

The challenge

I have managed Type 1 diabetes since age 2, hypothyroidism since 16, and Addison's disease since 22. Food has always been more than a craving decision for me. It can change blood sugar, energy, and how the rest of the day feels.

The snack aisle gap

When I looked for crunchy snacks, most options were empty, flour-heavy, high in sugar, or not satisfying enough to be useful. I wanted something that felt good to eat and made sense nutritionally.

The seed-first answer

So we built crackers from sesame, sunflower, pumpkin, chia, and flax seeds, bound with psyllium husk and coconut oil. Then we added flavour. Pure and simple.

The mission now

The goal is not to make another diet snack. It is to make a better everyday cracker for people who care about blood sugar, protein, fibre, nutrient density, and a crunch they actually look forward to.

The seeds used in The Low Carb Co crackers

Built from seeds, not filler

A better crunch starts with better material.

The base of every cracker is nutrient-dense seeds. That is why the texture can stay light and airy while still giving you real snack satisfaction.

Where we are going

Snack food should do more than fill space.

We are building The Low Carb Co for people who want snacks with a little more intention: fewer empty ingredients, more useful nutrition, real crunch, and a product they can feel good about keeping close.

Jack's signature Founder, The Low Carb Co Build my bundle